Our Local Video Store
This video store cannot actually be called a “store” can it; if it is only manned 3-4 hours a day? Most of the time I end up using the automated features. I choose a movie from a long list, select it, then stick my card in another slot and wait while the DVD is retrieved via secret backroom conveyer belt. So far, so good, in 3 months the machine has never made a mistake. The only problem with the movies is that if I choose to watch a foreign film, let’s say “Crouching Tiger, Hidden Dragon” the only languages available are Mandarin and Italian. Italy does not automatically subtitle foreign movies with English subtitles. Films I would be able to watch in the U.S. are harder to see here. Only the movies that are originally in English work for me. I was sad when I could not watch “The Sea Inside”. It’s a Spanish movie, spoken in Spanish with Italian subtitles.
In Torino, Italians seems as busy and business savvy as Americans, this self-service video store is a fantastic idea. They charge by the minute and so after we’re done watching the DVD; we often take the dog on short walk and return the movie to save money. Why not? BlockBuster was charging us about 4.99 Euros for a 2 day movie, this place charges something ridiculous like .16 Euros an hour, there is a bit of a credit and advantage in returning it early, unlike BlockBuster. This is consumerism at its best. Now I just have to figure out why it’s bad when Americans do it!